It took me years of viewing RW to realize the film includes an early example of product placement. I could never make out that Lisa’s overnight case had a brand name, although now I realize Grace Kelly speaks the words “Mark Cross” clearly enough. I guess I just wasn’t expecting PP in a 1954 film, so it wasn’t until I read the script that I got the message.
JEFF Lisa, I won't be able to give you any -- She smothers him with still another kiss. Then moves back. JEFF -- pajamas. She laughs, gets up. Goes to the large handbag on the table. Is is a Mark Cross ladies 'attache' case. LISA You said I'd have to live out of one suitcase (Picks up case) I'll bet yours isn't this small? JEFF That's a suitcase? LISA (Starting to open it) A Mark Cross overnight case, anyway. Compact, but ample enough. She has opened it, and surprisingly enough, it is a compact outfit of pajamas, slippers, toothbrush, toothpaste, and all the general necessities for a comfortable overnight stay. She comes to Jeff, sits in his lap again, displaying the inside of the case
Branded or not, the critics weren’t slow to see the case as a sexual symbol, and that Lisa’s flaunting of it was a signal to Jeff of her availability. As if Lisa needed such a symbol; she made her intentions clear at her introduction, when she emerged in Jeff’s apartment, Jaws-like, from the depths of twilight gloom. Still, I guess there’s no harm in demonstrating that Lisa’s conscious and unconscious minds are in perfect accord.
That overnight case, by the way, is now a pricey collector’s item.